It might be the magazine article, which transformed the way you felt about relationships forever. Or the book that changed your life (well, at least that's what it felt like as a 19-year-old.) Or even that short film you watched, which helped you finally understand how the global banking system really works.

Great content is what connects you to your audience, whether that's consumers, employees, other businesses or stakeholders and whether it comes in print, ezine, video or another form altogether.