Launched in September 2005, Good Call is one of the most innovative and most popular customer magazines in the UK. Its quarterly mix of intelligent issues-led features, quirky stories, practical advice and insider news embodies The Carphone Warehouse's position as the "mobile phone owners' champion" and provides a unique platform for advertisers to reach a broad, technologically savvy audience. Among its readership of 200,000, 73% rate it as good as or better than any other magazine they read, including those bought at newsstand.