Welcome to


Cream Content is a thought leadership, content and marketing agency, working across all content formats and delivering campaigns across regions and languages.

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Many of the world’s best-known brands and fastest-growing businesses trust us to develop compelling narratives and fresh points of view, and to translate those ideas into content and advertising that connects. We do this across every format from video to digital and print magazines, blog posts, keynote presentations, eBooks, research reports and all forms of digital and social media marketing.

What we do

We craft brand narratives, content strategies and media pitches for many of the world’s biggest brands, fastest-growing businesses and disruptive companies. We build corporate brands, consumer brands, thought leader brands and more. And we’ve been doing it for close to two decades.

We don’t like to shout too much about what we do. We’d rather let our content do the talking, and the recognition we enjoy most is when we hit the targets our clients set us. Despite this, our work has won some big awards over the years, including the award for Content Marketing Association global content program, for LinkedIn’s Sophisticated Marketer series. Our executive thought leadership content has appeared in The Economist, Financial Times, Fast Company, Forbes, Campaign and The Drum.

Here are some of our favourite examples of our work. We update these regularly on our LinkedIn Page.

Innovative video formats

For LinkedIn’s Collective Wisdom series, we combined innovative graphics with creative filmmaking techniques, to turn interviews with B2B marketing leaders into conversations that can inspire on every level.

Video content

We deployed video storytelling to help EDF’s careers team meet the challenge of competing for software engineering talent with big tech companies. We created a hero and series of day-in-the-life films to show the people behind the software engineering team, accompanied by supporting assets such as blog posts, a Spotify playlist for coders, additional promo films and social content. The results? EDF hit all of its recruitment targets within just a fraction of the time and spend originally estimated.

Social Media campaigns

When we began managing EDF Renewables’ social media presence and strategy in 2019, the business had 6,000 followers on LinkedIn. Today it has more than 63,000 thanks to powerful engagement for campaigns like our #workinginrenewables series.

Wind Farm

Executive thought-leadership

We built the thought leader profile of Jason VandeBoom, founder of the unicorn customer experience platform ActiveCampaign, through regular monthly opinion pieces on the pages of Forbes and FastCompany.

Fast Company example here
Forbes example here

We elevate and celebrate LinkedIn Marketing Solutions customers through interviews and profile features in The Economist, The Drum, Campaign and the Financial Times.

View campaign article here
The Drum article here

For The Big Minds Collective, LinkedIn Marketing Solutions’ agency partner programme, we turn online events into in-depth thought leadership content.

View content here

White papers and agenda-setting narratives

The Long, the Short and the Missing Middle helped Microsoft set the agenda around the changing buyer journey and called for a reappraisal of the marketing funnel. It formed the centrepiece of thought leadership content campaigns for Microsoft – and we supplemented our white paper with keynotes, thought leadership posts and a series of case studies exploring how paid search campaigns and AI help brands respond.

Read The Long, The Short and the Missing Middle here

Cover for The Long, The Short and the Missing Missle

Cover of The Sophisticated Marketer issue 4

Digital magazines

The Sophisticated Marketer global content campaign established LinkedIn Marketing Solutions as the thought leader on B2B marketing and won a Content Marketing Association award for best global content program. We created numerous guides, playbooks and blog posts for the program, with the highlight being our series of in-depth print and digital magazines.

View issue 4 here
View issue 5 here

Crufts magazine cover

Old school print

Cream content brought Crufts to the newsstand across the UK with our fresh, bold magazine to extend the reach and appeal of the world’s most famous dog show.

Keynotes and panel scripts

We’re experts at helping businesses to distil their key messages and overarching narratives into punchy, compelling keynotes and engaging panel discussions. It’s a natural extension of all our content activity, and something we do for clients across the board, including EDF, LinkedIn Talent Solutions, LinkedIn Marketing Solutions, Microsoft, Twilio and more.

See more here

Who we do it for

Here’s a quick, at-a-glance guide to the brands and businesses we create content for. If you’d like more detail of our approach and how we can help them to hit brand, communications and performance marketing objectives, feel free to reach out. We’re always happy to talk content with people who have a passion for it.

Contact us

Like what you see? We’d love to talk. If you’d like to discuss a brief with Cream Content, please get in touch with us using the form below.